Custom Web Design – Do You Need It?

Custom websites are among the most important PR instruments used in modern business. Studies show that suppliers, vendors, clients, and employees are all more likely to research your company online than through any other medium. Recognizing the value in effective custom web design brings better awareness and professionalism to your …

Understanding The Corporate Buyer: 5 Important Keys

Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There’s the possibility of repeat business worth many billable hours at respectable rates. But the best clients are not always the easiest to get. If you don’t grasp …

Be Your Own Boss Without Quitting Your Job

I’m constantly seeing articles about how you should quit your job and start your own business. I won’t’ argue with that — being your own boss is a terrific experience and can give you the time and financial freedom you’ve always wanted. But the plain truth is that most of …

Why Hire an Advertising Marketing Consultant

As a business owner, you have the option of taking several approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do. You may also consider hiring a full-time marketing manager or …